PRESS RELEASE: Visit Oman Hosts Executive Roundtable on the Future of Travel Distribution at WTM London
London, 4 November 2025 — Visit Oman, the national travel operator, convened an exclusive Executive Roundtable at World Travel Market London to explore how destinations can harness technology and alternative distribution models to reach tomorrow’s traveller.
The high-level session, moderated by the Global Travel & Tourism Resilience Council, gathered senior executives from leading travel and technology companies including Trip.com Group, Amadeus, Sojern, Hopper, and Chain4Travel, UnderTheDoormat, alongside global destination marketers and tourism innovators.
Under the theme “Exploring Technology and Alternative Distribution Methodologies,” participants examined new routes to market beyond traditional OTAs and GDS channels—covering lifestyle super-apps, subscription-based travel clubs, loyalty ecosystems, and AI-powered discovery platforms that connect emerging destinations with high-value markets.
Shabib Al Maamari, Managing Director of Visit Oman, commented:
“At the heart of Visit Oman’s strategy is a commitment to meaningful dialogue and strategic partnerships that empower local tourism providers and elevate the national offering. This roundtable underscored the importance of collaboration in unlocking new digital pathways for distribution, enabling Oman to position itself on the global digital tourism map. By integrating local experiences into international platforms, we’re not only expanding reach—we’re shaping a more inclusive and innovative future for travel.”
Laurie Myers, Global Strategist for the Resilience Council, added:
“Our Executive Roundtable program, launched last year, has become a powerful platform for forward-thinking dialogue between destinations, data platforms, and travel technology pioneers. The Visit Oman session exemplified how strategic conversation can translate into tangible industry advancement.”
The discussion concluded with calls for stronger cross-sector partnerships to bridge airlines, hospitality, and local experiences—creating seamless, end-to-end journeys while measuring success through meaningful engagement and long-term traveler loyalty rather than booking volume alone.
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Media Enquiries:
Resilience Council Press Office | info@resiliencecouncil.com
Visit Oman Communications Team | communications@visitoman.om
About the National Travel Operator - Visit Oman
The Gateway to Unlimited Experiences
Launched in 2021 as a subsidiary of OMRAN Group, Visit Oman is the Sultanate of Oman’s digitally native online booking platform, accredited by the International Air Transport Association (IATA), serving the needs of both the local and international travel industry.
Through strategic partnerships, Visit Oman seamlessly connects the entire accredited Omani travel supply chain – flights, accommodation, transfers, tour operators, experiences, and more – all of which have passed a rigorous quality assurance framework to ensure exceptional standards.
Visit Oman provides a wealth of curated content and storytelling resources, inspiring visitors to explore Oman's limitless potential. With a treasure trove of untapped travel offerings, Visit Oman empowers local businesses and SMEs by enabling live bookings and instant confirmations. This makes it easier for travellers and international travel agents to find the right experiences, and for local suppliers to market their offerings in source markets on a global scale.
Committed to the National Tourism Strategy 2040, Visit Oman is dedicated to promoting Oman’s tourism industry, supported by the Ministry of Heritage and Tourism, showcasing its unique beauty and authenticity to the world. We make travel easier with a digitized booking process, one seamless booking at a time.
For media queries, please contact:
Sariya Nasser Al Ismaili, Senior Executive Communications Strategist, National Travel Operator – Visit Oman.
Tel: +968 9298 4431
Email: sariya.alismaili@visitoman.om
Digital: www.visitoman.om | LinkedIn: visitoman1 | Facebook: visitoman.vo | X (Twitter formerly): visitoman_vo | Instagram: visitoman_om
Hashtags: #VisitOman #UnlimitedExperiences
About the Global Travel and Tourism Resilience Council
In 2016, the Global Travel and Tourism Resilience Council was launched. The Council is a global platform to bring together the public and private sectors addressing crisis planning, preparedness, sustainability, recovery, and resilience. As an international thought leadership forum, the Council facilitates dialogue and works with best of breed companies for the benefit of destinations and the global travel industry. More information at resiliencecouncil.com
For media queries, please contact:
Laurie Myers - laurie.myers@rjacobsmediagroup.com | +1949 7429648
Resiliencecouncil.com
Hashtag: #resilience