July 24

Welcome & call to order
Director of International Partnerships
Jacobs Media Group
Executive Director
Africa Travel Association (ATA)
Event Moderator's overview of the day
Welcome keynote
Session 1: Ministerial roundtable: The nexus between tourism and government

Government – Tourism is an economic driver of the planet. One in five jobs are in the industry, the GDP’s of many nation states are tied to the performance of their tourism sector, which is also a driver for peace through education and social collaboration. These components are key to building resiliency yet is there a disconnect when governments look at crisis preparedness?   Are governments supporting the sector robustly?  What can be done to get more recognition and funding from government?  Our speaker will present his concerns, followed by a discussion with Ministers of Tourism who have had success with the their governments putting focus on the sector.

Special Advisor to South African Minister of Tourism
Minister of Tourism
Jamaica Tourism Board
Global Travel and Tourism Resilience Council
Minister of Tourism
Session 2: It's not if, but when

The CEO of Ethiopian Airlines, Africa’s top carrier, knew to plan but never expected to have to second guess Boeing or the FAA. But on March 10, the crash of ET320 changed the world’s perception of both organizations. 157 lives were lost, Boeing planes were grounded worldwide and anticipated brand cost to Boeing of $12B. with 30 planes ordered, Ethiopian CEO, Tewolde GebreMariam will probably not take delivery of the additional 25 planes, balance of their order. Mr. GebreMariam will share his thoughts on the event, what has changed for Ethiopian and how he shifted gears.

Ethiopian Airlines
Session 3: Security and risk management - how to plan for resiliency

What constitutes a crisis, how to prepare for it and what are the essential things to know?  One thing everyone agrees upon when talking about preparedness is that planning is essential.  Drafting a plan is the result of the exercise but the actual planning and training are the critical ingredient.  With various types of crisis from man-made to natural disasters, what are the key elements to ensuring a country or a business are ready for when they are confronted by crisis?  Are governments connecting the dots?


Professor of Crisis and Disaster Management
Bournemouth University UK
Kenyon International Emergency Services
Former Minister of Tourism & Culture
Old Mutual
Refreshment break
Session 4: Cities driving change

For the 5th year in a row, Johannesburg has been identified by Mastercard’s Global Destination Cities Report as the number one city in Africa, wherein 162 cities are ranked in terms of visitor volume and spend.  How has Johannesburg had such success.  Does the city’s success help to distinguish South Africa from Africa?  Marrakech comes in second.  What can cities do to help delineate their countries from the continent and diffuse the “continental blur’?  What data is available and do cities maximize the value of published data?

Afternoon Keynote
Session 5: The crisis comms challenge for DMOs

When crisis occurs, how do cities respond?  What groundwork has been done to engage the community and ensure resiliency?  Las Vegas is a shining example of a city in the middle of the dessert that has managed not only to be a top destination amongst travelers but has engaged all its residents to embrace tourism.  How does Las Vegas mange to deliver on “what happens in Vegas, stays in Vegas” – How can cities develop a culture of travel?

Editor in Chief
E-Biz Africa Review
Session 6: Case Study: Avoiding day zero - Cape Town reports on the water crisis
Jacobs Media Group
Refreshment break
Session 7: South Africa's uniqueness: It's not just about wine and safaris

South Africa has a well established reputation for wine and safari but new and exciting offerings are enhancing her image with innovative programs such as “the Indigenous Experience”, “Good Times in a Box” or “I Do Tourism” – are these initiatives driving a “new South African image” ? Improving acceptance amongst locals?  Countering global concerns about crime? 

Managing Partner, Director
Finn Partners
Chief Destineer
Thebe Tourism Group
Deputy Director
Apartheid Museum
Session 8: The media's perspective: Don't shoot the messenger

Everyone in the travel industry wants to work better with the media. Tourism offices suffer from time and budgetary constraints.  This session will give the media’s perspective on the job they are trying to do and how members of the media can work more effectively with them, particularly in times of crisis. 

Okay Africa
BBC Africa
I See A Different You
Session 9: Final thoughts

As travel and tourism struggle for voice within governments for larger budgets, global images and perceptions are a posting away, collaboration across sectors is paramount.  Throughout the day, sessions have surfaced key takeaways, what opportunities are available and what remains as challenges yet to overcome?  Final conversation between two pillars in the industry to put into context everything shared during the day.

MSH International