Oliver Martin
Oliver Martin
Consulting
Twenty31

A business strategist with 18+ years of experience working with leadership teams, Oliver is an expert in the design of quantitative research to identify innovations in sustainable destination development. Over his career, Oliver has worked with over 50 tourism boards around the world to develop sustainable growth plans. At Twenty31, Oliver advises destinations on impact assessment, leveraging best-practice research. His recent projects include: • Directing the competitive brand assessment for Dubai Tourism & Commerce Marketing; • Developing a destination management company strategy for the Oman National Development and Investment Company; • Evaluating the spend model for Tourism Nova Scotia; and • Building the business case to homeport an expedition cruise line in Guam and Micronesia. Oliver was formerly a partner with global reputation and sustainability consultancy GlobeScan where he led the thought leadership practice. He also co-facilitator of the world’s first major business crowd-sourcing forum, the Unilever Sustainable Living Lab, to identify solutions to sustainability challenges. Oliver has served as the Associate Director of the Pacific Asia Travel Association's Strategic Intelligence Centre. In addition to co-managing the Centre’s research portfolio, Oliver was a frequent panellist on CNBC Asia’s morning news program commenting on the business case for sustainability. He also facilitated the PATA CEO Challenge – the largest forum of senior tourism industry leaders discussing best-practice in CSR. Oliver started his career at Destination Canada, where he worked in progressively senior positions in strategy and the Office of the President. He holds a Graduate Certificate in International Marketing from University of Toronto and a BA in Economics and Politics from Wilfrid Laurier University. Oliver is an advisor to the Adventure Travel Trade Association, on the Board of Directors of international development organization Oxfam, on the Board of Trustees of the PATA Foundation and a member of Destination Canada’s Advisory Council.