Isabel Hill is the Director of the National Travel and Tourism Office at the U.S. Department of Commerce. She and her team support and implement policies and programs that foster the competitiveness of U.S. travel and tourism industries in collaboration with the private sector and other federal agencies. Her office produces the national statistics on travel and tourism and serves as the federal liaison to the nation’s tourism promotion organization, Brand USA. Her office also represents U.S. travel and tourism policy in bilateral and multilateral fora.
A leader in tourism policy and planning, Ms. Hill led the development of the first National Travel and Tourism Strategy for the United States across 12 federal agencies and with the private sector, reflecting her commitment to public-private engagement and partnerships to advance shared objectives. Ms. Hill has played a significant role in the development of policies that advance both economic and national security for the United States, in collaboration with relevant agencies and the private sector. She is the past Chair of the Tourism Committee of the Organization for Economic Cooperation and Development and sits on the Advisory Committees of the World Tourism Forum Lucerne and the International Tourism Crisis Management Summit. Ms. Hill has been a frequent speaker and contributor to global discussions on tourism policies and programs and has regularly engaged in working groups of the World Travel and Tourism Council, The World Economic Forum, and the World Bank.
Ms. Hill also served as a member of the United States Civilian Response Corps, trained at the National Defense University as a planner for reconstruction and stabilization, and participated as a civilian planner in the Warfighter decennial exercise.