With a background spanning brand development, public relations, advertising and journalism, Virginia is well versed in all aspects of communications. She is the Director of Strategy at CatchOn, A Finn Partners Company.
Regarded as one of Asia’s leading agencies, CatchOn, A Finn Partners Company, has distinguished itself as a hybrid consultancy with combined expertise in brand development, marketing communications, market research and PR. With offices in Hong Kong and Shanghai, its team of multi-disciplinary experts work with some of the world’s most respected brands in travel, hospitality, F&B, design, wellness and luxury to create and communicate new brands and reinvent existing ones.
Virginia has worked with a number of global brands such as Facebook, HSBC, Marriott International and Volkswagen, providing strategic counsel across a variety of platforms. She had conducted numerous brand audits, positioning workshops and research for leading brands in the hospitality space. She is often asked to comment on digital trends and insight on the digital landscape.
Virginia has spoken at a number of panels from WPP Stream Asia, the Mandarin Oriental Global Marketing Meeting, HICAP and FurtherEast on the topic of digital and travel. She spearheaded CatchOn’s latest trend report which examines the influence of technology in travel experiences.